Facebook Is Not Dead, Yet

Is Facebook Dead for Business? “No one uses Facebook anymore” – they say. “It’s impossible to get a decent organic reach from a Facebook post anymore” – they say. “Engagement on Facebook pages is non existent” – they say. To all of the above I say “Baloney!”  – Facebook is not dead. At least not yet. But…

Cook Islands Māori Proverbs We Should All Use In Our Daily Lives

The poetic beauty of Māori proverbs The Cook Islands. A tropical archipelago nation rich in Polynesian culture located in the middle of the Pacific Ocean. My family recently returned from the “Cooks” spending our time on the largest of the 15 islands; Rarotonga. What a beautiful part of the world. While I could carry on about…

Why You Shouldn’t Buy Social Media Followers

Reasons Why You Should Never Buy Social Media Followers Facebook recently announced that it had disabled 1.3 billion fake accounts in just six months. Considering the social media giant’s news surely that’s a sign to avoid buying followers. Yes indeed but why does the temptation to buy followers still linger? Easy temptation to buy social media…

Finalist in the National Business Brilliance Awards: Writing Excellence Award

Brilliant surprise. I have reached the final three in the National Business Brilliance Awards under the ‘Writing Excellence Award’ category. The National Business Brilliance Awards has been celebrating women in business for 4 years; 2018 being the 5th. Entries are judged on merit, there is no social media voting. I had no idea this business…

How to Stick to a Colour Theme on Instagram

Colour Theme Your Insta Feed Are you envious of those beautiful cohesive colour themed accounts you follow on Instagram? I know I am.. but, it’s not actually that difficult to do. Why should you stick to a colour theme on Instagram? Stick to a colour scheme on Instagram and your feed will appear much more…

International Women’s Day

International Womens Day; March 8, 2018 The following quote is by Charlotte Brontë, the eldest of the three Brontë sisters; famed English poets and novelists. “I am neither a man nor a woman but an author.” – Charlotte Brontë (1816-1855). This might not be a particularly common quote to see shared today, but it resonated…

11 Fun Not-So-Old English Words You Need To Use

There’s a whole bunch of fun words that we no longer use in the English language. Words such as caboose (a kitchen on a ship’s deck) or tapster (a person who serves at a bar) are age-old so you might not be familiar with them. However, there are less archaic words that are no longer popular…

The Rule of Thirds: Social Media

Social Media: The Rule Of Thirds The ‘rule of thirds’. That’s a just a photography thing, right? Nope. The same can be said for small business social media content. Particularly (I find) with Facebook. How this works: 1/3 of your social media content should focus on your business. 1/3 of your content should share industry…

Instagram Stories Highlights and Story Archives

Tailoring Your Instagram Story Highlights on Instagram to Show Off your Brand or Business I’ve been learning a thing or two about improving one’s Insta profile. In particular, the ‘Highlighted Stories’ section, in which you can show off some of your best Insta Stories on your actual profile.  Did you know you could do this?…

Ericas Writing Hub on Insta

Small Business on Social Media After ten years in the writing game and just over two years creating content for other social media accounts, I figure it’s about time I set up an Insta for my own small writing biz. So here it is.  Insta handle @ericaswritinghub. Still very much in its infancy, but I’m…