Reasons Why You Should Never Buy Social Media Followers
Facebook recently announced that it had disabled 1.3 billion fake accounts in just six months. Considering the social media giant’s news surely that’s a sign to avoid buying followers. Yes indeed but why does the temptation to buy followers still linger?
Easy temptation to buy social media followers
You only need to Google “buy followers” and you’ll be inundated with search results for “online marketing agencies”. Such “agencies” claim they will grow your accounts with “real followers” and “likes” on Instagram, Twitter and Facebook for a very low cost.
Buying social followers on the cheap? Although at first this might seem like a good idea, it isn’t.
More followers are not synonymous with social media success
New businesses might be fooled into thinking that many followers from day one is the key to success. They are wrong, social media success is not measured by the number of followers, nor the number of likes.
Distorted statistics and lack of engagement
Suppose you bought hundreds (or more) followers some time ago and have enough followers to begin your journey into social media greatness.. or so you think! But what happens when you dig deep and see, for example, the lack-of engagement on your posts! The number of likes, comments and overall engagement will be much lower than what is expected from an account with so many fans. When you buy followers, you are connecting with accounts that don’t exist. You are simply buying numbers. Numbers won’t engage with you by liking on commenting on your posts and definitely won’t share your work. The same will happen when you analyse the statistics of your social media account. A large following and lack of engagement? The stats won’t add up.
You will be detected
When social media platforms clear out a stack of fake accounts, just as Facebook did last week, this does not fare well with an account swathed in fake followers. Imagine seeing hundreds or thousands of your followers gone in the blink of an eye. How does this look when your real followers see your account sitting on 10,000 followers one week and 6,000 the next? Not great.
There are online tools (Google “fake follower check” or “influencer marketing hub”) that make it easier for anyone to analyse your followers to see how many are fake. Try it and see with some of the accounts you follow.
Because it is so easy to find users who have fake followers, why would you bother? It isn’t worth risking your online reputation.
Grow your social media presence organically
While this isn’t the easiest option, and certainly not an overnight thing, growing your social media accounts organically is the only way to go.
- Plan your social media strategy and stick to it; develop your own style. Stick to a colour scheme if aesthetic feeds are important to you.
- Know your audience by studying the insights of your social accounts and post in peak times, i.e. when your followers are online.
- Use your bio to attract the right client base; followers who are genuinely interested in your business.
- Post quality content over quantity.
- Do your hashtag research and use the right ones for your business.
- Interact with your followers.
- Interact on other accounts by finding relevant industry hashtags.
- Don’t forget your “calls to actions”. Give your followers, old and new, a reason to interact with you.
Don’t expect overnight social media success
You can’t expect immediate results by following the right measures to increase your audience. Over time however you will gain the interest of the right followers and therefore see an increase in your fan base; an audience who will more than likely engage with you.
“My fake plants died because I did not pretend to water them” – Mitch Hedberg.
It’s fair to say that most people look at buying fake followers as the wrong thing to do. Going from 30 followers or likes to 3,000 in the space of two days will generate suspicion. In doing so, you risk tarnishing your reputation.
Avoid temptation. Buying followers is not the key to social media success. Big numbers is not everything.
Outsource to a social media specialist
If all else fails or you really don’t know how you could possibly manage to grow your account organically don’t buy followers, outsource instead.
Employ the services of a Social Media Melbourne specialist who will help small businesses just like yours grow your social media accounts the right way.
Need help? Contact Erica, a Melbourne based social media specialist, for a chat.