The Rule of Thirds: Social Media

Social Media: The Rule Of Thirds The ‘rule of thirds’. That’s a just a photography thing, right? Nope. The same can be said for small business social media content. Particularly (I find) with Facebook. How this works: 1/3 of your social media content should focus on your business. 1/3 of your content should share industry…

Instagram Stories Highlights and Story Archives

Tailoring Your Instagram Story Highlights on Instagram to Show Off your Brand or Business I’ve been learning a thing or two about improving one’s Insta profile. In particular, the ‘Highlighted Stories’ section, in which you can show off some of your best Insta Stories on your actual profile.  Did you know you could do this?…

Ericas Writing Hub on Insta

Small Business on Social Media After ten years in the writing game and just over two years creating content for other social media accounts, I figure it’s about time I set up an Insta for my own small writing biz. So here it is.  Insta handle @ericaswritinghub. Still very much in its infancy, but I’m…

Why KidTown Melbourne?

I often get asked why I took over as Editor of KidTown Melbourne, so I thought I’d tell you my story! Three years ago, I took my then baby to the opening of the Jean Paul Gaultier Exhibition at the National Gallery of Victoria.  At the time, I was a fashion blogger writing solely for…

Erica’s Published Words

Hi. I’m Erica and I like to write… a lot.  I also help small businesses work their way around the crazy online world of social media. This is a list of my ongoing writing projects: KidTown Melbourne Melbourne Mums Group Recycled Fashion WeekendNotes Junkies Magazine Australia